Gusto

Gusto is an American company that provides cloud-based payroll, benefits, and human resource management software to small businesses. It was founded in 2011 by Tomer London, Joshua Reeves, and Edward Kim with the goal of simplifying and automating traditional HR processes for small businesses. Headquartered in San Francisco, California, Gusto operates primarily in the United States. Its headquarters are located in the SoMa neighborhood of San Francisco. Gusto offers a range of products and services tailored to meet the needs of small businesses. Its core offering is a payroll software that automates tax calculations, wage payments, and other administrative tasks. Additionally, Gusto provides benefits administration services, allowing businesses to manage employee healthcare, retirement plans, and other perks. The company also offers tools for employee onboarding, time tracking, and compliance management. As of now, Gusto does not have a significant global presence and primarily focuses on serving US-based businesses. The company does not have any known subsidiaries, joint ventures, or partnerships. Gusto has gained significant market share in the payroll and HR management industry. It is recognized for its user-friendly interface, efficient payroll processing, and excellent customer support. The company has been successful in competing with established players like ADP and Paychex. In terms of global sales, Gusto is predominantly focused on the US market. However, it continues to grow steadily and attract new customers due to its reputation for providing reliable and innovative HR solutions. While no major events or changes in the company's strategy have been reported recently, Gusto has consistently expanded its product offerings and improved its software based on customer feedback. These continuous enhancements have contributed to its growth and market position. As of the latest available information, Gusto remains a prominent player in the HR software space, serving thousands of small businesses across the United States. It continues to refine its products and services to meet the evolving needs of its customers, firmly establishing itself as a trusted provider in the industry.